In today’s highly competitive service provider environment, innovation is a key to success. Service innovation boosts revenue by building customer loyalty and by attracting new subscribers. Infrastructure innovation helps bring costs under control, enables new services and assures compliance with important regulatory requirements. But innovation is not without its challenges. Move too slowly and the competition gains ground. Move too quickly and service quality may suffer.

OSPA offers up innovation
The Sonus Open Services Partner AllianceSM (OSPA) keeps service providers at the forefront of competitive innovation, with a perfect balance of speed and quality. Constantly tracking innovative new services and technologies, OSPA creates Solution Partnerships with best-in-class telecom applications and infrastructure companies. Partner products are integrated and tested with the Sonus IMS architecture promoting deployments that are more rapid and reliable. By anticipating market and technology trends, OSPA helps service providers introduce new services and exploit emerging technologies quickly and confidently.

OSPA satisfies unique requirements
OSPA also recognizes that customers may want to directly involve their preferred vendors due to specialized needs. To support these requirements, OSPA forms Co-operative Alliances with market-leading companies who deliver a specific service or fill a particular technology niche. By managing both types of partner relationships, OSPA is able to complement far-sighted market and technology vision with the near-term focus and flexibility to meet each service provider’s unique requirements.

OSPA supports industry-wide interoperability
The OSPA Vendor Certification Program further helps drive innovation by ensuring that Sonus interoperability testing is available on an industry-wide basis to vendors who offer products designed for an IMS-enabled next-generation service provider environment. While no set of tests can guarantee complete interoperability across all customer environments, earning the Sonus Powered™ designation through the OSPA Vendor Certification program signifies that a baseline of service-level interoperability has been successfully achieved in an independent lab environment.

OSPA creates end-to-end solutions
By offering partner solutions and supporting alliances in conjunction with Sonus’ field-proven IMS architecture, OSPA helps incubate multi-vendor end-to-end solutions. The confusion and finger-pointing often associated with multi-vendor integrations are virtually eliminated by way of the program’s collaborative approach. Instead of multi-vendor challenges, a service provider can benefit in following a reliable path to innovation.